About Me

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I am a M.A. in industrial/organizational psychology. Most of my experience has been in human resources and change management. My passion lies in employee assessment, organizational development and employee opinions. Website: www.IanMondrow.com LinkedIn Profile: http://linkd.in/drBYoC

Sunday, August 21, 2011

A Lesson for HR from Maroon 5 & Christina Aguilera

Maroon 5's third album "Hands All Over" was released in September 2010 with disappointing sales. It was one of the band's worst selling albums. Compared to their two prior albums, "Songs About Jane" and "It Won't Be Soon Before Long", "Hands All Over" was just missing their previous spark. Their debut single "Mercy" had plenty of airplay but their following singles had minimal airplay.

America did not hear anything about Maroon 5 until The Voice, a televised singing competition, premiered on TV; which featured Adam Levine as one of the judges. Levine was joined by Blake Shelton, Cee-Lo Green and Christina Aguilera, who also released a failed album earlier that year. Towards the end of the first season, Maroon 5 took to the stage to perform one of their singles,"Moves like Jagger". Audiences were surprised when Aguilera joined the band on stage to add a new twist to the song. The song was later recorded with Aguilera and released with soaring sales. The song has been one of the best selling songs on iTunes and today it continues as the #2 selling song on iTunes.

What can HR professionals learn from this story? It teaches us that while we perceive ourselves as experts, new ideas are crucial to success of an organization. If organizations (and HR departments) fail to bring in new talent, their actions become routine and innovation begins to flat-line. However, when new talent or consultants are brought into an organization, they challenge the organization's current processes with new ideas or constructive feedback. In regards to Maroon 5, adding a "voice" to their group brought variety and revived the band's popularity. Bringing new talent to an organization can produce the same effect for internal credibility and innovation.

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