- Ian Mondrow
- United States
- I am a M.A. in industrial/organizational psychology. Most of my experience has been in human resources and change management. My passion lies in employee assessment, organizational development and employee opinions. Website: www.IanMondrow.com LinkedIn Profile: http://linkd.in/drBYoC
Tuesday, November 30, 2010
Effects of Retail Store Image Attractiveness and Self-Evaluated Job Performance on Employee Retention
Yurchisin & Park (2010) were successful in obtaining surveys from 211 sales associates. Only 21.1% were identified as full-time employees. Unfriendly/Friendly , unorganized/organized, and unreliable/reliable from the semantic differential scales were used to obtain the perceived store image. Each of the items provided anchors to assist participants in selecting the correct adjective. Surveys also measured store image attractiveness, self-assessed job performance, internal job satisfaction, organizational commitment, and intention to leave.
Results from the survey revealed that positive store image had a relationship with job satisfaction (t =6.25, p<.001) and organizational commitment (t =8.29, p < .001). An individual that had high self-assessed performance was more likely to have high internal job satisfaction (t = 5.01, p < .001) and a negative relationship with intention to leave. Both organizational commitment and intention to leave were positively related with internal job satisfaction. Finally, organizational commitment was found to have a negative effect on one's intention to leave.
IMPLICATIONS FOR HR PROFESSIONALS
This study reveals that while store attractiveness does increase job satisfaction and organizational commitment, one's self-assessment is crucial to determine if an employee is likely to leave. Therefore, it is important that managers are encouraging of their employees and are dedicated to the development of their staff. Once an employee's self-perceived performance increases, so will his/her job satisfaction and commitment to an organization. In turn, this will have a positive effect on the store image. From this, we can see that all these factors are connected. Employee satisfaction is not cut and dry but driven by a collection of factors. As HR Managers, we need to ensure that employees feel appreciated and that they feel they are successful in their job. By doing so, it is likely to lower turnover.
Source: Yurchisin, J. & Park, J. (2010). Effects of Retail Store Image Attractiveness and Self-Evaluated Job Performance on Employee Retention. Journal of Business Psychology, 25, 441-450.